Friday, February 15, 2013

The Number One Thing Writers Should Never Do!


 Crying Smiley Clip Art

There is one thing that writers should NEVER do, but of which many are guilty. What is that you ask? Abusing Social Networking. Networking by definition means: a supportive system of sharing information and services among individuals and groups having a common interest. Social means: inclined to seek out or enjoy the company of others; sociable. Now if we put the two of these words together we should come to the conclusion that Social Networking is a way to share information and support each other's common interests in an enjoyable and friendly manner. The problem is, however, that most authors seem to be under the impression that using social networking sites like Facebook or Twitter means they can post a constant stream of Buy My Book.

I will be the first to admit I want to sell books. Actually, I want to sell a lot of books really badly. But I know one thing for certain, what annoys me will probably annoy others. So what should one post on Social Networking sites? 

  • Helpful Information: Information on marketing, venues for authors, tips on writing, what should be on an author website, etc...
  •  Book Reviews: You love books or you wouldn't be a writer, so use this as an opportunity to share a genre you love, help a fellow author, and show people it's not just about you and your book.
  • Photos and Personal Information: People in general are interested in getting to know you. Share your favorite recipe, what special things you or your family are doing, pictures of your crazy cat, or your spouse sledding with your children. People want to know you are just like everyone else.
  • Replies and Comments: Being sociable is a two-way street. Show an interest in others and what they are doing. Be genuinely interested in what others have to say and they will be genuinely interested in what you have to say as well.
  • Special News: It's okay to tell about an award you won, an event you were invited too, or a new book being accepted by a publisher. People usually share in the good fortune of others, as long as those people don't come across as conceited or boastful.
Once you have established good relationships with your followers, work together to find ways to share information about your books that is less annoying the buy my book  or  you need get my book because it's only $2.99. One of the things I do is to ask a handful of people I have formed relationships with to tweet about my upcoming events or my book in hopes that their followers might be interested. But in return, I do the same for them. And one thing I keep in mind, especially in writing groups I belong to, is that other authors are not my target audience. From time to time other authors might be interested in purchasing my book, but in general they are more concerned about selling their own book/books then purchasing mine. Therefore, targeting them with constant purchase pleas will simply aggravate the very people who could prove invaluable as marketing partners.

Signing off for now with wishes for a bright and beautiful day!

2 comments:

  1. Great advice! I need to be better on Twitter. It moves so fast that sometimes I get a little lost (or called away while in the middle of a conversation). Thanks for visiting my blog!

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  2. Thanks for stopping by Miss AnnMarie :0)

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